The Elon Musk effect: How community initiative spending impacts earned social media valuation

This research study measures Uber’s community support initiatives’ return on investment (ROI). The company examined is Uber Technologies Inc. (Uber), which donates time and resources to communities in need after natural disasters or lack social support. will take a quantitative approach by measuring the value of earned media. use case analysis investigate how companies like generate assess ROI their enterprise investments. timely as it speaks current discourse practical ways for businesses create impact measure that impact. In addition, combination primary secondary sources. collect data through media, come from media valuation indices sentiment analysis. findings this have implications both other engage initiatives. For Uber, provide insights into can optimize its initiatives most significant ROI. companies, serve effectively